Making Work Work for Women

“Passion is energy. Feel the power that comes from focussing on what excites you.” Oprah Winfrey


I’m a fully qualified executive coach and have always been fascinated by the impact of behavioural change on culture. My real passion is helping people to find their best selves.

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Typically I find that women struggle to invest in themselves and their own development – it’s almost entrenched in us to put other people first. We can miss our goals because we don’t back ourselves. Research tells us that a man will apply for a role when he has about 50% of the required skills, but women won’t put themselves forward until they are sure they have 95%.

I’m passionate about supporting women to understand all the great talent, skills and abilities they have as a female within the working environment. We don’t have to pretend to be men to get on in business – nor is it about alienating the male population. It’s a human issue of combining the skills of both sexes. Women have different ways of behaving and they’re just as effective.

Organisations who have recognized this have seen an impact on their bottom line – investing in gender parity gives them a commercial advantage. We’ve created a fantastic programme with a coaching element to create a really cohesive culture between the male and female capabilities.

We still have a long way to go. Change happens one person at a time; you have to address change at an individual level to create a tipping point towards sustainable cultural change within organisations, or indeed society at large.


I’m a great believer in helping people to identify and use their strengths. I’ve always loved working with people and being part of their development – it’s made me tick for a long, long time.

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I’ve been running leadership programmes in blue chip companies for 23 years. Of course I was aware of the lack of women in senior levels, but it wasn’t at the forefront of my mind. But when I started to specialize in women’s development programmes, it was all I could see; lots of talented women but very few in senior positions.

Our aim is to support and develop both women, and men, to address usually quite unconscious mindsets, which mean that women are often overlooked.

This doesn’t mean that the women’s path is about trying to be a man; it’s about succeeding as a woman in a world that tends to be more male dominated.

In my experience, women tend to believe they have to prove themselves more in the workplace. Women don’t lack self-confidence, but they don’t always believe in themselves. We’re not skilled at asking for what we want.

We provide the support and mentoring for women to stand back and think strategically about what’s right for them, to help them identify their goals, and find their voice.

This job never stops being exciting. I’m always bowled over by how much women can achieve when they invest the time to think about themselves, knowing they have the support of their company.

Better gender parity delivers better business value